Do you want to know who you are? Don’t ask, ACT! Action will define you.
– Thomas Jefferson
So, you’re well into launching your new coaching business. You’ve made regular posts on your social media pages and have reached out to people on your contact list. This is great!
Most people will need more than one or two conversations with you before they’re ready to make a decision. They’re watching you on social media and they’re thinking about the conversation you had with them...but they haven’t made a decision yet.
The magic is in the follow-up…because following-up isn’t about ‘selling’, its about building relationships.
You should be following-up on conversations you’ve had daily. Following-up with people shows that you care and are sincerely interested in helping them (even if, initially, they didn’t seem interested). Remember, when you ask people to join a Challenge Group, you’re also asking them to change some habits…and sometimes it takes follow-up and encouragement for them to be ready to take this step.
Ideally, you’ll want to follow-up within a week of the last conversation you’ve had with someone, or sooner if possible. Listening during the follow-up is very important, so use some good questions to encourage them to share their thoughts and feelings. Keep the follow-up with your prospective customers simple. Use phrases like:
Hey! Just wanted to reach out and see if you’re ready to jump into the Challenge Group we talked about.
Did you have any questions about that information I sent you? I’m here to help!
I was just thinking about you and wanted to touch base real quick and see how things are going. How are you?
You’ll also want to follow-up regularly with your new customers during their first few months to make sure they are having a great experience. Take a quick look at the New Customer Follow-up Guide that will walk you through how to follow up with your customers in a variety of settings.
Your Daily Action Items:
